Insights

Explore our research and trend publications

Thanks to an international team of media experts, RTL AdConnect produces in-depth market analysis. We can accurately gauge performances based on research, data collection and our comprehensive expertise. In particular, our studies include country profiles, programmes trends, sectorial insights, audience shares, Total Video consumption habits, GRP shares, media planning tips and ad spends by media.

155Mio

viewers for the Chinese Spring Festival
on CCTV 1+3, China

12Bn

monthly video views generated by
the Top 10 most viewed YouTube channels

3h45

daily TV viewing time in Europe
(all individuals)

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The News Tech Trends

Consumption habits are no doubt changing:
content spreads across platforms, from one screen to the next.

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Cooking Trends

Total Video experience is key for brands that want to engage
the Foodies target group at any time and on any device.

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Travel Trends

Travel programmes, news, weather forecasts and
sports events are perfect formats to reach potential travelers.

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TV Fashion & Beauty

Beauty and style addicts watch a lot of content from influencers that engage and inspire them – a great opportunity for brands!

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Kids Trends

Children are faithful consumers of Total Video content.

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Download More Insights

Check out the TV Key Facts, RTL AdConnect’s essential report on media and advertising,
analyzing the trends, challenges and opportunities of the media world.

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