Nicole Haman joins RTL AdConnect as its new Digital Sales Director

March 4, 2019

Luxembourg/Paris – Monday 4th March 2019

Nicole Haman from RTL Group’s Multi-Platform Network (MPN) in the Nordics, United Screens, is taking over the Digital Sales Director position at RTL AdConnect as of March 11th. In her new role, she will lead the International Digital Sales Team and develop the sales of RTL AdConnect’s digital media offer, reporting to the company’s Managing Director, Stéphane Coruble. She will also join RTL AdConnect’s Executive Committee.

With over 10 years experience in leading digital and technology companies, Nicole Haman has an in-depth understanding of the digital advertising industry.

Joining United Screens in 2013 as Chief Commercial Officer, Nicole built up and lead the four national sales teams in the Nordics, making United Screens the market leader within influencer marketing and brand safe YouTube advertising. Under her leadership, the Swedish sales team was awarded Sales Organisation of the Year during the Stockholm Media Week Awards 2016 as well as being nominated the following two years.

Prior to United Screens, Nicole was Head of Sales at Google and YouTube Sweden, working with both national and international clients and agencies, giving her a unique understanding of YouTube and its advertising potential.

Nicole also has significant experience in traditional media sales. Before joining Google and YouTube she led the broadcast team (TV, Radio, Cinema) at Carat Aegis, part of the Dentsu Aegis Network.

Stéphane Coruble, the Managing Director of RTL AdConnect, describes why Nicole’s experience is such a welcome addition to the team: We are very pleased to welcome Nicole to the RTL AdConnect team. We have no doubt that with her experience she will be a great asset in selling our digital offer and further growing our Video MarketPlace, a product we developed in order to offer the best digital advertising solutions at an international level.*

I truly believe her experiences at United Screens and Google make her a great complement to our digital sales team, alongside Paul Gibbins who previously worked for Smartclip (an addressable TV platform), and Rutger Marée from SpotX (a global video ad serving platform).

When asked about her new role, Nicole replied: I am looking forward to working with RTL AdConnect and all of RTL Group’s digital companies. I hope to bring inspiration and motivation to my new team!

Nicole will be based in London along with most of the international digital sales team. She will be supported by Paul Gibbins, Regional Sales Digital Director responsible for the UK & US markets and Rutger Marée, Regional Sales Digital Director responsible for other territories.


*RTL AdConnect’s VMP is a one-stop-shop product for international advertisers ensuring a premium video inventory in brand safe environments across its entire digital portfolio. It consists of 3 premium products:

– AdPremium: the best of TV with premium VOD platforms in 12 countries in Europe (TV Now, 6Play, ITV Hub, Rai Play , RTL XL, TV Play) and  Fremantle’s short form video inventory on YouTube across the world ;

– AdAffinity: premium YouTube channels from leading global Multi-Platform Networks (StyleHaul, Broadband TV, Divimove and United Screens) ;

– AdEx: Premium online video publishers from the SpotX network.

About RTL AdConnect

RTL AdConnect is RTL Group’s total video advertising sales house, representing RTL Group’s European media portfolio as well as partners such as ITV, RAI, Medialaan, Goldbach Media. RTL AdConnect provides easy access to a complete, secured total video inventory to ensure that effective media decisions are made for pan-European campaigns. Thanks to its media partners from RTL Group and beyond, RTL AdConnect reaches around 160 million potential consumers in Europe every day and cumulates 53 billion monthly video views on its digital inventory. RTL AdConnect offers exclusive solutions for high-quality content across a broad portfolio of multimedia partners, including more than 160 TV channels, 300 digital platforms and 30 radio stations in 12 countries. With 360-degree solutions, RTL AdConnect supports brands every step of the way, ensuring wide coverage, in-depth market analysis and multi-screen solutions.

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