RTL AdConnect will be attending dmexco 2018, the annual digital marketing rendez-vous. It will take place in Cologne on September 12th and 13th.
Interested in visiting us? Our agenda is as follows:
Wednesday 12th and Thursday 13th
Thursday 13th,12:55 in the Debate Hall
“Media Alliances around the Globe”: How European media build powerful collaborations to stay competitive.
In an environment where disruption and constant change are challenging traditional market players, the newly formed media alliances might be essential to fight back. Former competitors become partners and throw their resources together to collaborate – both on a national and international level; within one media category or cross-media. These alliances touch different business sectors and span from content production, over distribution to advertising sales. Listen to leading European media companies discussing their strategies and experiences to compete in a market that saw the rise of GAFAN over the last couple of years. How will they fight back?
Moderator: Vincent Flood, Editor, Video AdNews
Sabine ECKHARDT, COO, ProSiebenSat.1 Media
Peter KERCKHOFF, VP content, Deutsche Telekom
Jonathan LEWIS, CEO, Head of Digital & Partnership Innovation, Channel 4
Stéphane Coruble, CEO, RTL AdConnect